
Someone tried ReviewMix this week and told me the analytics page confused him. He was right. The numbers you care about were buried under the filters, while the businesses page put the same kind of numbers right at the top. I had built the same thing two different ways and never noticed.
So that is what most of this month is. Fixing things people told me about.
What's new
Analytics now starts with four numbers: your average rating and whether it went up, how many new reviews came in, how many five-star reviews you need to reach the next tenth of a point, and how many are still waiting for your reply.
- Those four are free now. They tell you how you are doing, and charging for that was the wrong call.
- Your widget numbers moved to the widgets page, where they are also free: how often it was seen, how many people clicked, and how many widgets are running.
- Testimonials can have a star rating, and your widget shows it.
- You can pick which Google reviews each widget shows, and which it hides. Per widget.
- The printables studio: counter cards, table tents, sticker sheets, window decals and receipt inserts with your QR code. PDF, PNG or SVG.
- The website, the dashboard and this help centre were redesigned.
The rest of the analytics page — the collection funnel, how your widget does over time, your consent record, and the table across all your clients — is still on Agency and Studio. You can now see what it looks like before you pay for it.
Fixed
- If you opened an old sign-in link in a new tab, the page said the link was used and offered you a new one. You were still signed in the whole time. It now says so and takes you to your dashboard.
- Sharing a printable on WhatsApp asked the customer for a Google review even when you had picked to collect a testimonial instead. The message now matches what you chose.
- The impressions chart put every bar one day early if you live west of London.
- A link for changing your email address called itself a sign-in link when it failed. It now tells you what happened to your address.
If something does not work, or something should exist and does not, tell me. Three of the four fixes above came from people who did.
Added 13 September
A second batch this month. The big one is a new way to read your Google reviews; the rest is the cookie banner, which several of you told me was too much.
What's new
- Conversations, in beta: your Google reviews as an inbox. One review open at a time, the reply box under it, three quick replies, and the show-in-widget switch right there. The Reviews page stays; use whichever you prefer and tell me which.
- The cookie banner has a one-click refuse. Refusing also switches off the analytics tag, not just the record of your choice.
- Your cookie choice carries across the website and the app, so you are not asked twice.
- The dashboard asks for your choice only when it has none stored, instead of every time.
- When you allow it, we record how our own interface behaves so we can find bugs. Your customers’ names, review texts and email addresses are never in that recording.
- Conversations, later the same day: colour-coded tags you add with Enter, a status you set from a list, a private note, a "Saved" tick under each so you know it stuck, and a mark-as-unread you can flip back.
- Your quick replies are yours to edit: the pencil at the end of the reply chips opens them — up to eight, reorder them, or go back to the defaults.
- Switching between New, Unread and All no longer reloads the whole page.
Fixed
- Withdrawing your cookie consent handed you a fresh anonymous identifier. It now simply stops.
- An account that is closing was still offered a plan to buy. It is not any more.
- The businesses page showed the 30-day review count on the free plan while the dashboard locked it. The two now agree.
- On the free plan, Conversations and Reviews showed reviews from paused businesses under "All businesses". They show your active business only.
- Picking your one active business from the business filter made the filter disappear. It stays.
- A paused business offered a "Switch to" button that could only fail. It no longer offers one.
The banner changes came from people who wrote in. Keep doing that.
Added 17 September — languages
ReviewMix is built in Romania for European businesses, and until this week it only spoke English. That is now changing, starting with the parts your own customers see.
- This website is now in eight languages: English, Romanian, German, French, Italian, Spanish, Polish and Dutch — including the pricing pages, the support articles and the cookie banner.
- Your widget speaks your business’s language. Set it on the business page, and the words around your reviews — "Read more", the dates, the rating — follow it. Your reviews and testimonials stay exactly as your customers wrote them; we never translate those.
- A testimonial widget can override the language of its business, for a page in a different language.
- The confirmation email your customer gets after leaving a testimonial follows their browser language, where we have that language.
- Romanian and German are complete today. Spanish, French, Italian, Polish and Dutch are next, and the website already speaks all of them.
- Found a translation that reads wrong? The contact form now has a "Translation issue" reason, and every translated page links to it from the footer.
The dashboard itself is being translated the same way, screen by screen. It is not finished, so it stays in English for now — a half-translated dashboard is worse than an English one. When it is done, every language turns on at once.
Added 19 September — free tools and a longer blog
Nothing in this section is inside the app. It is the part of the site you can send a client to without asking them to sign up for anything.
- Four free tools at reviewmix.eu/tools. They run entirely in your browser, ask for no email, and store nothing.
- The Google review calculator tells you how many more five-star reviews your target rating takes, and how many weeks of asking that is at your own pace.
- The Google review link generator turns your Google Maps listing into the link that opens the review box directly, plus a QR code you can print. The plain code and the link are free here and in the app; the branded printables kit is still Pro.
- The local business schema generator builds the JSON-LD block that tells Google the facts about your business. It does not produce star ratings in search results, and it says so on the page: Google stopped honouring that markup when a business writes it about itself, back in 2019.
- The bad review cost calculator estimates what a low rating costs you in a year. The assumption behind it is printed on the page, the study it comes from is named, and you can change the number if you disagree with it.
- Five new articles on the blog: what to check before adding a review widget, handling your Google Business Profile reviews, managing reviews for several clients without collecting their passwords, collecting testimonials without it being awkward, and a plain list of everything ReviewMix does.
- LinkedIn joined the social links in the footer.
Fixed
- Some small print on the home page was slightly too pale to meet the contrast standard we hold ourselves to. It is darker now.
Added 24 September — all eight languages
A week ago I wrote that Romanian and German were done and the other five were next. They are done now.
What's new
- Your widget now speaks Spanish, French, Italian, Polish and Dutch as well as English, Romanian and German. Pick the language on the business page, or per testimonial widget, and the words around your reviews follow it. Your reviews and testimonials stay exactly as your customers wrote them.
- The confirmation email your customer gets after leaving a testimonial now arrives in any of the eight, following their browser language.
- Mastodon joined the social links in the footer.
The dashboard is still in English while its last screens are translated. When they are done, it turns on in all eight languages at once.
Fixed
- On a phone, opening the language list in the website menu pushed it below the bottom of the screen, with no way to reach the rest. The menu now scrolls, and opening the list brings it into view.
- A blog post could link to an article that was not out yet, and the link led to a missing page. Until an article is out, the link is plain text.
If something does not work, or a translation reads wrong in your language, tell me. I found both fixes above myself this time; the next ones should come from you.
Added 25 September — the dashboard in your language
Last week I said the dashboard would switch on in all eight languages at once when its last screens were done. It has.
What's new
- The whole dashboard now speaks English, Romanian, German, Spanish, French, Italian, Polish and Dutch: every page, from your reviews to the plan picker and the setup steps.
- It opens in the language you signed up in. To change it, open Account and pick another under Language.
- The sign-in page, the page your customers use to manage a testimonial they left you, and the email unsubscribe page follow the visitor’s browser language.
- The plan cards in the dashboard now list exactly what the pricing page lists, in your language, including the full printables kit on Pro.
A few sentences stay in English on purpose: the boxes you tick to agree to our terms, to the start of a paid plan, and to our emails. What you agree to has to be exactly the words we recorded, and those are translated separately, once the record can hold each language.
Fixed
- On the free plan, the link under a locked trend said "Upgrade to see the trend" in English whatever your language. It follows your language now.
If a word reads wrong in your language, the contact form has a "Translation issue" reason. Use it; I read every one.
Added 28 September — mail that tells you what happened
Until this week ReviewMix did its work quietly: a new review or a new testimonial arrived and you found out when you next opened the dashboard. Now it tells you.
What's new
- A Google review of three stars or fewer now reaches you by email soon after it is imported, so you can answer it while it is fresh.
- The first time your Google reviews finish importing, you get an email saying they are in.
- When a customer leaves you a testimonial, you get an email with a link straight to it, ready to approve. The email holds none of what they wrote.
- A welcome email after you sign up lists the three steps that get you going: connect Google, create a widget, send your collection link.
- During your trial, the banner at the top counts your setup ("1 of 3 set up") and names the next step.
- Every "upgrade" link now opens the plan picker on the plan that unlocks what you were trying to use.
- When you add your first business, we ask for the business name your customers see, filled in from your Google listing.
- If you arrive from our website in Spanish, French or any of our eight languages, the sign-up page and your new account start in that language.
- Scrolling widgets can now move right as well as left, and can fade out at their edges.
- The Account page is easier to read: one row per detail, your plan as a badge, and your business languages as a short summary instead of a list of every business.
Fixed
- The sign-up link in the "no account with that email" message led to a missing page. It works now, including in emails already sent.
- On the Spanish, French and Italian pricing pages, the "Everything in Free, plus:" line was ticked as if it were a feature of its own.
- On a phone, the banner at the top of the dashboard squeezed its text into a narrow column. It now stacks.
- The tag counts on the blog archive were too faint to read comfortably.
- You were signed out 30 days after you logged in, however often you used the dashboard. Every visit now extends it.
- If you edit the notes or tags of a review on two devices, one save no longer silently overwrites the other. ReviewMix tells you and keeps what you typed; for tags it also shows the latest set.
- A paused business no longer offers a website field it could not save.
One of these fixes came from what I saw using ReviewMix on my own phone. If something looks off on yours, tell me.
Added 29 September — a widget that says what is wrong
Most of this update is about the moments a widget shows nothing, and making sure you find out why before your visitors do.
What's new
- The embed panel on a widget now warns you when the widget has nothing to show yet, before you paste it on your site.
- The no-JavaScript embed now shows your Google reviews too, with the Google mark, not only your testimonials.
- When a widget is placed on a website it is not set up for, the notice it shows now uses your widget’s theme.
Fixed
- On a slow or stalled connection, a widget could keep loading forever. It now stops waiting after 8 seconds and tries once more.
- If the first try to load a widget failed and the second was refused because of the website setting, the widget showed nothing. It now shows the notice.
- The Show-date setting now says that the no-JavaScript embed always shows dates.
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