Managing reviews for multiple locations starts with connecting the Google account that manages your branches, then selecting the locations you want in ReviewMix. Their reviews arrive in one dashboard, while filters keep the bakery shops, clinics or other branches separate when you need to focus on one.
ReviewMix reads the reviews and rating from each selected Google Business Profile. It does not change anything else on the profile, and it never edits or deletes a Google review.
How do I manage reviews for multiple locations in one place?
You manage several locations in one place by treating every Google Business Profile location as a separate business inside ReviewMix. Connect the Google account that manages the profiles, tick the branches to import, and use the shared dashboard to work across them.
Reviews refresh weekly on Free and daily on Pro, Agency and Studio. Pro and higher plans also let you write and post Google review replies from the dashboard.
For help with the initial connection, follow the Google Business Profile connection guide. Owners who manage reviews on behalf of unrelated clients should instead read the agency guide to managing Google reviews for multiple clients.
What counts as a location in ReviewMix
A location in ReviewMix is one Google Business Profile location, called a “business” in the dashboard and plan limits. A bakery with three separate profiles therefore uses three business slots, while a clinic with four profiles uses four.
The website limit is counted differently. A website is a business that has a website address set, and a website address belongs to one location only: two branches cannot register the same site.
That distinction matters when choosing a plan. Business slots determine how many profiles can appear in the dashboard; website slots determine how many of those locations can carry a website and show their own widget.
Answering reviews for every branch from one inbox
Reviews for every connected branch appear in one inbox called Conversations. You can view Needs reply, Unread or All, then use the business filter to narrow the inbox to one location.
This gives an owner one working queue without mixing up branches. You can look across the business first, then select a particular shop or practice before replying.
Posting replies from ReviewMix is available on Pro and above. ReviewMix sends the reply written in the dashboard to Google but does not edit or delete the original review. For more detail on the workflow, see what a unified review inbox has to do.
Tracking testimonials across locations
Testimonials are tracked per location through that location’s widget. Every widget has a shareable collection link, and the Widgets page lets you ask for a testimonial from each widget.
A submission does not appear automatically. Every testimonial must be approved before it is shown, and consent is recorded separately for the person’s name, photo, company and paid-ads use.
The multi-business analytics roll-up is available on Agency and Studio. It shows every connected business in one sortable table and can be exported as CSV. Free and Pro show one figure, consented views, and ReviewMix does not provide PDF reports.
Showing each location's reviews on your website
Each location’s reviews are shown through its own widget. One widget belongs to one business, so it cannot combine reviews from several branches into a single display.
A widget loads only on the website address registered for its location, and on subdomains of that address. One shared website therefore shows the reviews of one location; a branch with its own address, such as its own domain or a subdomain registered for it, can show its own widget there. Pro accepts five businesses in the dashboard but includes one website, so one location can carry a website and show its widget. Agency includes five websites, so up to five locations can each carry their own address.
Before you pay for more website slots, check the addresses: a chain with one shared website can show one location’s widget on that site, whichever plan it is on. More website slots help when branches have addresses of their own.
Which plan fits how many branches
The right plan depends on both the number of Google Business Profile locations and how many of them have a website address of their own for a widget.
- Free costs €0 and includes one business, one website and weekly refreshes.
- Pro costs €12 per month, or €10 on annual billing, and includes five businesses, one website, daily refreshes and dashboard replies.
- Agency costs €29 per month, or €24 on annual billing, and includes 25 businesses, five websites, daily refreshes, dashboard replies, the analytics roll-up, CSV export and labels that let you name every business your way throughout ReviewMix.
- Studio costs €69 per month, or €57.50 on annual billing, and includes 125 businesses and 25 websites.
A three-shop bakery or four-practice clinic fits within Pro for dashboard monitoring and replies. If several branches have their own website addresses and each needs a widget, the website allowance makes Agency the relevant option despite the plan’s name. The complete comparison is on the pricing page.
If you try to connect a business beyond the plan limit, ReviewMix refuses the addition. The locations already connected remain in place.



