This one is a catalogue rather than an argument. People keep asking what is actually in the product versus what is on a roadmap somewhere, so here is the list, with the plan each part sits on.
Everything below works today. Anything that does not is not mentioned.
Importing your Google reviews
Connect a Google Business Profile once and the reviews come in on their own. Free refreshes weekly, Pro and above refresh daily.
The reviews are cached in our own database in the EU, which is what lets the website widget serve them without your visitors connecting to Google. Google remains a sub-processor for the import and is on our public sub-processor list.
We do not edit or delete Google reviews. Nothing in the product can.
Conversations, the reply inbox
Every imported review lands in one inbox. If you look after several businesses they are all in the same list rather than behind separate logins.
What is in it:
- Filters for the ones that need a reply, the new ones and the unread ones, with live counts
- Private notes on a review, which Google never sees
- Tags, so the third mention of the same thing is visible as a pattern
- A priority flag and a pin, for the ones you cannot deal with today
- Mark as read or unread, the way a messages app works
Notes, tags, the flag and the filters are on every plan including Free. Replying from the inbox so it posts to Google is Pro and above.
The routine I would actually follow with it is in how to handle Google Business Profile reviews.
Asking: review links, QR codes and printables
Every connected business gets a direct review link that opens Google's write-a-review box rather than your profile page, and a QR code for it. The plain code, the link, the WhatsApp share and the SVG or PNG download are on Free.
Pro adds the branded version: your colour, your logo in the centre, and the printables kit. That is counter cards, table tents, sticker sheets, window decals and receipt inserts, as PNG for your own printer or a vector PDF for a print shop.
The review link and QR code guide covers how to get yours and where to put it.
Testimonials, with consent recorded per field
Google reviews are what strangers write in public. Testimonials are what your customers send you directly, and they are usually longer and more specific.
You share a collection link, the customer answers a short form, no account needed. When they send it they make four separate choices: whether you may show their name, their photo, their company, and whether you may use it in paid advertising. Each choice is stored with the time and the exact wording they agreed to, and they get a private link to change any of it later. Withdraw the photo and it stops appearing on your site by itself.
You approve every testimonial before it appears anywhere. Nothing publishes itself.
This is the piece most tools treat as a checkbox. It is the reason a testimonial from two years ago is still safe to display.
The website widget
One script tag, under 30 KB, on any website. WordPress, Webflow, Framer, Shopify, Carrd or plain HTML.
Google reviews and approved testimonials appear in the same widget. Three layouts, grid, list and carousel, and three themes, light, dark and auto. It takes on the look of the page it sits on. It reads the site's existing cookie banner and works in a cookie-free mode, so it still renders when a visitor declines everything.
New approved content appears without anyone republishing the page. On Free the widget carries a small ReviewMix badge, which comes off on Pro.
What to check before adding any widget, ours included, is in the widget checklist.
Analytics
Every plan sees the page and the consented views figure. Agency and Studio unlock the rest: rating over time with the split by stars, requests sent against testimonials submitted and approved, views per widget, consent status for what you display, every business in one sortable table, and a CSV export of the whole report.
That last part is aimed squarely at agencies building a monthly client update by hand. More on that in managing reviews for multiple clients.
The plans
- Free, €0. One Google business, one website, weekly refresh, all layouts and themes, collection link, QR and review link basics, EU hosting, a downloadable DPA, and the badge on the widget
- Pro, €12 a month. Five businesses, one website, daily refresh, replies posted to Google, the full printables kit, badge removed
- Agency, €29 a month. Twenty-five businesses, five websites, per-client labels, the analytics roll-up and CSV export, priority email support
- Studio, €69 a month. One hundred and twenty-five businesses, twenty-five websites, escalated support, early access to new features
Annual billing works out at €10, €24 and €57.50 a month. New signups get fourteen days of Pro without a card, and land on Free afterwards with the data kept. The pricing page has the detail.
What is deliberately not here
Being clear about this saves everyone time. There are no video testimonials, no CSV bulk import, no team seats, no webhooks, no custom domain, no WordPress plugin, and no sources beyond Google. Some of those are planned and some are not.
The reason the list is short is that it is one person deciding what to build, which is also why the parts that exist are the parts that get used every day. If you want the story of how that went, it is on the about page.
If you would rather have the one-page version to hand to a client, the support centre keeps a shorter summary that stays current as things change.
