
What to ask a customer to write in a testimonial
Ask one to three focused questions that help the customer describe their original problem, the result and who might benefit from the same service.
Read articleShort, practical writing for clinics, salons, trades and restaurants — how to earn more Google reviews, show them on your site, and stay on the right side of the rules.

Ask one to three focused questions that help the customer describe their original problem, the result and who might benefit from the same service.
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Google prohibits incentives for reviews, but businesses can still make honest feedback convenient with direct links, QR codes and timely requests.
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Choose a grid for a reviews page, a list for narrow spaces or longer stories, and a moving strip for a compact homepage section.
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A review widget's effect on page speed depends on its size, how it loads and how many hosts it contacts.
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Older reviews are usually worth answering because prospective customers may still read them when deciding whether to contact your business.
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