Every ReviewMix article tagged “reputation” — 5 in total.
Fake Google reviews tend to describe no real visit, come from profiles with no history and arrive in bursts. Check your own records first, then report with evidence and reply calmly.
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A good reply to a five-star review is two lines long, names the customer and the specific thing they liked, and invites them back. Identical thank-yous read like a bot.
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Older reviews are usually worth answering because prospective customers may still read them when deciding whether to contact your business.
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A useful three-star response thanks the reviewer for what worked, addresses what did not and avoids pressuring them to change their rating.
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The reply is not for the reviewer. It is for the next hundred people who read it.
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