Short, practical writing for clinics, salons, trades and restaurants — how to earn more Google reviews, show them on your site, and stay on the right side of the rules.
No pitch, just the list. What is in the product today, which plan each part sits on, and what is deliberately not there.
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Testimonials are the part of your website written by someone else. Getting them is mostly a matter of asking at the right moment and asking a better question.
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If you look after five clients' Google profiles, the problem is never the replying. It is the switching.
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Most owners read their Google reviews and then do nothing with them. Here is the routine that turns them into something useful.
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Most review widgets look the same in a screenshot. The differences turn up in page speed, cookie banners and what happens six months later.
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